Bad grammar can have adverse reactions on potential clients because people form first impressions by the words your business speaks. The old adage “actions speak louder than words” may be true, but words in print form a concrete representation of you, and your business.
The words we choose to use and the manner in which we use them are seen as an indicator of our intelligence. Improper grammar in print usually stems from our daily verbal vernacular and the attempt to write the way we speak. We have ingrained in our brains a particular way to speak, and must remember to write for an audience similar to the way in which we prepare for a public speaking engagement.
Even more important in the business world, is to be aware of your audience, your clients. Clients have the final say on who they conduct business with, and bad grammar will surely keep their prospects moving to a competitor, instead of you.
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